Do You Use Colour as a Signature Brand?
Color increases brand recognition up to 80 percent. And people make a subconscious judgment within 90 seconds. Researchers estimate that anywhere between 62 percent and 90 percent of that assessment is based on color alone. A color that suits your brand—one that quickly becomes a signature brand can make the difference between a company that seems friendly or indifferent, or one that seems cutting edge or out-of-step.
Basic Colour Signature Standards to Follow
• Use of the Correct Corporate Colour
• Consistency
• Visibility
• Use Clear Space
• Background Contrast
